Article 4TGY9 Google buys Fitbit for $2.1 billion

Google buys Fitbit for $2.1 billion

by
Ron Amadeo
from Ars Technica - All content on (#4TGY9)
  • versa2_9-980x654.jpg

    The Fitbit Versa 2 smartwatch. [credit: Valentina Palladino ]

It's official: Google is buying Fitbit. The company announced the move in a blog post this morning, and reports say the deal is worth $2.1 billion.

Google's SVP of hardware, Rick Osterloh, posted an announcement of the acquisition on Google's blog, saying the move was "an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market."

This is the second time this year Google has made an acquisition aimed at bolstering Wear OS, having previously purchased an unknown technology from Fossil Group for $40 million.

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