Google acquires Fitbit

Today, we're announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand. Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit's team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world. Maybe this will get Google to take Wear OS seriously, because it has been lingering for years now.