Article 4TJ26 Google Acquires Fitbit for $2.1 Billion

Google Acquires Fitbit for $2.1 Billion

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martyb
from SoylentNews on (#4TJ26)

takyon writes:

Google buys Fitbit for $2.1 billion

It's official: Google is buying Fitbit. The company announced the move in a blog post this morning, and reports say the deal is worth $2.1 billion.

Google's SVP of hardware, Rick Osterloh, posted an announcement of the acquisition on Google's blog, saying the move was "an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market."

This is the second time this year Google has made an acquisition aimed at bolstering Wear OS, having previously purchased an unknown technology from Fossil Group for $40 million.

Holograms.

Previously: Google Acquires Unspecified Smartwatch Technology and Employees From Fossil for $40 Million

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