Black Friday Pixel 4 deals are already discounting the phone by $400

Enlarge / The Pixel 4's Soli sensor allows you to wave hello to Pikachu.

Google's flagship Pixel 4 smartphone is just two weeks old, and we're already getting word of substantial discounts. Black Friday deals on the brand-new phone are starting to come in, and so far the high mark is $400 off the device.

The biggest deal comes from Best Buy, which has already posted its Black Friday deals. The store is offering $400 off a Pixel 4 or Pixel 4 XL, provided you activate it (presumably on a contract) with Sprint, Verizon, or AT&T. That's half off the Pixel 4's $799 price tag. If you'd rather go the unlocked route, Best Buy is offering $200 off an unlocked Pixel 4 or 4XL. Both of these deals have "terms and conditions" that apply, but it doesn't look like Best Buy has posted the details yet.

It sounds like the Pixel 4 will be discounted everywhere for the holiday season. Target is offering a $300 gift card with the "qualified activation" of a Pixel 4 or Pixel 4 XL. According to a post on Reddit, Google itself is running ads promising $200 off the Pixel 4 and Pixel 4 XL, too, presumably without any kind of carrier commitment.

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