AT&T raises DirecTV prices again despite losing millions of customers

Enlarge / A DirecTV satellite dish seen outside a bar in Portland, Oregon in October 2019. (credit: Getty Images | hapabapa)

AT&T announced another round of DirecTV and U-verse TV price increases, saying that monthly rates will rise by up to $8 per month starting on January 19. "Because our programming costs went up, we have to raise our monthly prices for select packages," AT&T said in a notice titled "TV price changes for 2020." An additional $2 increase on the Regional Sports Network fee means that some customers will pay another $10 per month.

The $8-per-month increase will apply to the DirecTV Premier plan that currently costs $189. A $7 increase will apply to the Ultimate package that costs $135 and to the Xtra package that costs $124; a $5 increase will apply to the Choice plan that costs $110; a $4 increase will apply to the Select package that costs $81 a month and to the Entertainment package that costs $93; and increases of $1 or $3 will apply to basic plans.

Customers who have promotional pricing will "keep that discount until it expires" and pay the new, higher price afterward, AT&T said. The promotional pricing generally lasts for one year and has discounts ranging from $21 to $55 a month.

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