Retailers sell clothes at half price in huge pre-Christmas discounts

Stores try to win customers amid consumer uncertainty and heavy competition

Retailers are offering bigger than ever pre-Christmas clothing discounts this year in an effort to win customers against a backdrop of consumer uncertainty, heavy competition and relatively mild weather.

Average price cuts could top 50% by Christmas Eve for the first time according to the advisory firm Deloitte, which analysed more than 800,000 online and in-store products.