Ars Pro week: Support Ars, get gear, stay informed

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I don't often get to write for the Ars Technica front page anymore-I'm usually off pulling levers behind the scenes-but I count it a privilege every day to work with the team we've assembled here at Ars for the express purposes of serving you, the reader! As such, I hope that you will consider supporting Ars Technica by buying a subscription.

Ars launched its first subscription program in post-bubble 2001 when ad money dried up. Even then, we did not institute a "paywall." Our deep desire was (and is) that our work remains accessible to as many people as possible. This has meant living in a world where we rely on both subscriptions and advertising. Without either, we wouldn't be here.

For the next week, we are going to mount a subscription drive with the goal of convincing 5,000 more of you to join one of our membership tiers. The reason is simple: we need your financial support to weather the next several months, as advertising dollars are all drying up thanks to the current state of the economy. Each and every subscription dollar goes against our direct editorial costs. So please consider joining us!

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