Australia sues Google over data collection practices that merged DoubleClick data to create single user profiles

Alleges opt-in that promised more control" actually sent more data without informed consent. Google 'strongly disagrees'

The Australian Competition & Consumer Commission (ACCC) has hauled Google into the nation's Federal Court for misleading local users ... to obtain their consent to expand the scope of personal information that Google could collect and combine about consumers' internet activity, for use by Google, including for targeted advertising."...