Take-Two says its $70 game pricing will be on a “title by title basis”

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  $34.99 for Centipede on the Atari 2600 might sound cheap, but that 1983 price is the equivalent of roughly $90 today. [credit: Retro Waste ]

After announcing a higher-than-normal $70 MSRP for NBA2K21 on the PS5 and Xbox Series X last month, publisher Take-Two is now suggesting that increased price point might not be the standard for its next-generation console games going forward.

"We're definitely announcing pricing on a title by title basis," CEO Strauss Zelnick said in an earnings call Monday evening. "I would just observe, there hasn't been a frontline price increase for a very long time, although costs have increased significantly."

That's a fair point: the functional ceiling for high-end games last increased back in 2006 or so, when the standard rose went from $50 to $60 alongside the rollout of the Xbox 360 and PS3. When adjusted for inflation, the top asking price for big-budget games has never been lower, while development costs have never been higher.

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