Investment platform pays record $140,000 for sealed Super Mario Bros.

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  Millions of copies of Super Mario Bros. have been sold, but only one for $140,000.

When an early sealed copy of Super Mario Bros. sold at auction for $114,000 last month, it set a new record for the public sale price of an individual game. Months earlier, though, an investment platform had quietly paid $140,000 in a private sale for an early copy of the game in pristine condition.

Now, that company is already planning to turn a profit by selling ownership shares in the game worth $150,000 next week.

Jumping in a rising elevator

Billing itself as the "stock market of collectibles," Rally has, since 2016, made a business out of buying rare cars, watches, books and comics, sports cards, and more, then selling ownership shares in those assets to the public. The value of those shares then floats on Rally's marketplace, depending on market expectations for its eventual sale price.

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