Facebook Complains, Apple Responds: iOS 14's big Privacy Change Gets Postponed
Freeman writes:
Facebook complains, Apple responds: iOS 14's big privacy change gets postponed:
Apple has postponed full enforcement of a feature of its upcoming iOS 14 software for iPhones that would require app developers to request users' permission to track them across apps for advertising purposes. This announcement comes in the wake of a public complaint from Facebook that the privacy policy could negatively impact the ad market in Apple's ecosystem.
The feature, announced at Apple's annual developer conference in June, would require app developers to notify a user of an app's intent to track the user's IDFA (ID for Advertisers). IDFA is used to track the user's behavior across multiple apps and deliver targeted ads based on that behavior. The change would also require the user to opt in to that tracking.
Apple's developer portal states:
In addition, on iOS 14, iPadOS 14, and tvOS 14, apps will be required to receive user permission to track users across apps or websites owned by other companies, or to access the device's advertising identifier. We are committed to ensuring users can choose whether or not they allow an app to track them. To give developers time to make necessary changes, apps will be required to obtain permission to track users starting early next year. More information, including an update to the App Store Review Guidelines, will follow this fall.
Previously:
iOS 14 Privacy Settings Will Tank Ad Targeting Business, Facebook Warns
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