Sorry, small-phone lovers: The iPhone 12 mini was Apple’s 2020 sales flop
A phone you can easily grasp with one hand? Crazy talk. [credit: Samuel Axon ]
Bad news for lovers of smaller phones: the iPhone 12 mini has sold poorly compared to other phones in the iPhone 12 lineup-poorly enough that analysts wonder whether Apple will remain committed to the smaller phone design moving forward.
A data firm called Counterpoint Research found that the iPhone 12 mini accounted for just 5 percent of overall sales from the company's smartphone lineup in early January. And J.P. Morgan analyst William Yang told Reuters that screens under 6 inches now account for only 10 percent of smartphones sold industry-wide.
The data from Counterpoint is not the first to tell this story. Consumer Intelligence Research Partners (CIRP) broke down iPhone 12 lineup sales in detail last month. They found that the iPhone 12 Pro and 12 Pro Max made up about 20 percent of sales from the larger iPhone 12 lineup during the launch window, while the non-Pro, 6.1-inch iPhone 12 accounted for 27 percent.
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