Radio Shack Once Again Crawls Out of the Grave
upstart writes in with an IRC submission for c0lo:
Radio Shack Once Again Crawls Out of the Grave:
Radio Shack, the once-popular U.S. electronics chain, went bankrupt in 2015 and again in 2017. The physical stores, once a nerd's paradise full of electronic components and computer gear, closed one by one, and a company called Retail Ecommerce Ventures (REV) bought the brand and most of the company's assets.
Fast forward a few years and, once again, Radio Shack seems to be rising from the grave. REV is planning to turn the electronics store into an e-commerce site to rival Best Buy.
"The ultimate objective here is really not reviving [the RadioShack] brand - it is to create a massive online shopping mall," REV CEO Alex Mehr said to Adweek. "Imagine the shopping malls that you and I grew up with. They had a lot of familiar brands, and the collective gravitational pulls brought people in. That's what we're creating."
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