Sealed Super Mario Bros. shatters record with $660,000 auction sale

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  From the front, there's little to distinguish this box from the millions of others Nintendo has produced for Super Mario Bros.

A pristine-condition sealed early copy of Super Mario Bros. sold for a record-shattering $660,000 in an online auction today.

That includes $550,000 to the seller and a $110,000 "Buyers' Premium" paid to Heritage Auctions. The final gavel came after 13 bidders placed 36 distinct bids, including heavy proxy bidding before the live auction commenced Friday afternoon.

The sale obliterates the $156,000 Heritage Auction record for a video game, set by a rare variant of Super Mario Bros. 3 sold last November. Crowdsourced collectibles platform Rally paid $140,000 for a sealed Super Mario Bros. last year, the previous record for that game.

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