Microsoft is building a new app store for Windows 10

Microsoft is working on a brand-new Store app for Windows 10 that will introduce a modern and fluid user interface, as well as bring changes to the policies that govern what kind of apps can be submitted to the store by developers. According to sources familiar with the matter, this new Store will pave the way to a revitalized storefront that's more open to both end users and developers.

The biggest change is that Microsoft will supposedly allow developers to host unpackaged, unaltered, bog-standard Win32 applications in the Store. Right now, even Win32 applications need to be packaged as MSIX, but this requirement is going away. The Microsoft Store definitely needs a lot of love, but I feel like the problem isn't the Store itself - it's just how messy and fragmented managing applications on Windows really is.