‘Your outfit is killing the planet’: the company putting a label on fashion’s climate impact

Allbirds' sustainability lead Hana Kajimura on why the company uses carbon labeling and her hope that the fashion industry can become carbon negative

Your outfit is killing the planet." That's the message footwear and clothing company Allbirds is using to raise consumer awareness about the fashion industry's link to the climate crisis. Figures are debated, but an estimated 10% of annual global carbon emissions originate from the fashion industry.

Since its 2016 launch, Allbirds has been vocal about its aim to produce fashion with a smaller carbon footprint. Each item of clothing displays a carbon emissions score to let customers know the climate impact of their purchase. The company has pledged to halve its products' carbon footprints by 2025, and cut them to virtually zero by 2030.