Article 5PH0K Intuit branches out into email marketing by splashing $12bn on Mailchimp acquisition

Intuit branches out into email marketing by splashing $12bn on Mailchimp acquisition

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from The Register on (#5PH0K)
Story ImagePart of a planned assault on the 'small business mid-market'

Financial software specialist Intuit has splashed the cash to branch out into the world of email newsletters, throwing $12bn (around 8.7bn) at Mailchimp as part of its effort to "become an AI-driven expert platform."...

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