Tesla Ends its Referral Program for Everything Except Solar Roof

upstart writes:

Tesla Ends Its Referral Program For Everything Except Solar Roof:

Tesla has now officially ended its referral program for its vehicles and everything else except its solar roof.

We expect a new version of the program to launch in the near future.

For years, Tesla relied on its referral program to boost demand.

The automaker doesn't like to spend on marketing or advertising and instead, it relied on its userbase to promote its vehicles and rewarded them in the process.

[...] At the peak of the program, Tesla was giving away free new Roadsters to owners who accumulated enough referrals.

An impressive number of people ended up reaching that level, and we estimated that Tesla would be giving away about 80 new Roadsters on top of giving out significant discounts to many more.

Read more of this story at SoylentNews.