Renewal chasing as-a-service is now a thing – and vendors love it
Third parties get some data, use it to send mails as if they were your reseller, and - phew! - you don't get calls from sales people The next time your vendor or reseller sends a mail reminding you it's time to renew your software licence, subscription, or support contract, the mail could come from a third party you've never met and never will - but which has been trusted with enough info about you to make the sale....