Tory peer to lead boycott of Coca-Cola over role in Beijing Winter Olympics

Exclusive: sponsorship unacceptable given concern about human rights in China, says Robert Hayward

A Tory peer has vowed to lead a boycott of Coca-Cola products over the company's sponsorship of the 2022 Beijing Olympics, saying its bid to profit from an event organised by the Chinese government was shameless.

Robert Hayward, who was a founding chairman of the world's first gay rugby club and a former personnel manager for Coca-Cola Bottlers, said it was unacceptable for firms to help to boost the use of the Winter Games as a propaganda exercise given concerns over the treatment of 1 million Uyghurs and other Muslims in Xinjiang province.