Japan’s favourite snack falls victim to global inflation with first-ever price hike

Umaibo, a crunchy corn snack that means delicious stick', increases in price from 10 to 12 - the first rise in the face of higher import costs

One of Japan's best-loved snacks is to go up in price - by a whopping 20% - for the first time since its launch more than four decades ago,

But Umaibo - literally delicious stick" - will still be a steal for schoolchildren at just 12 apiece (US10c, not including sales tax), up from the current 10, when the change goes into effect in April.