DuckDuckGo Founder Says Privacy Needs to be as Simple as a Single Button Press
upstart writes:
DuckDuckGo founder says privacy needs to be as simple as a single button press:
The success of the quest to establish a more private web will depend upon the ability to create a new path of least resistance for users, the founder of search engine DuckDuckGo has said.
In an exclusive interview with TechRadar Pro, Gabriel Weinberg said that the audience for privacy-preserving products will only reach a critical mass once it becomes simpler for people to make the switch.
"Most people currently say they care about privacy, but only half actually take action. We think this figure will continue to grow as consumers understand more and more about privacy harms," he told us.
"However, bringing web users from one group to the other will also be about helping people appreciate there's something they can do about these problems. We're trying to be the easy button for privacy."
Do people really care, or do they just want their pron and kitten videos?
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