Marks & Spencer to open Early Learning Centre outlets in stores

Retailer aims to increase its appeal to families with external brands, also including Seasalt and Nobody's Child

Marks & Spencer is to put Early Learning Centre toy shops and Nobody's Child fashion into some stores in a step-up of its strategy to sell external brands and increase its appeal to families.

The clothing, food and homewares retailer will open Early Learning Centre outlets, with activity tables for children as well as toys for sale, in 10 stores at the end of March, including at the Bluewater shopping centre in Kent, Longbridge in Birmingham, and Liverpool.