Samsung’s QD-OLED TV challenges premium OLEDs with $2,200 starting price

Enlarge / Samsung OLED (S95B) TV. (credit: Samsung)

Samsung revealed new details for its highly anticipated QD-OLED TV on Thursday. The company's first OLED TV in a decade costs $2,200 for the 54.6-inch model and $3,000 for the 64.5-inch model.

Samsung hadn't released an OLED TV since 2012, but in January, the company announced its reentrance into the market. Samsung is getting around LG Display's hold on OLED panels by going with a proprietary OLED technology called QD-OLED. QD-OLED applies quantum dots to OLED to deliver greater color coverage that is more consistent across brightness levels, as well as more detailed highlights and improved shadows.

The Samsung OLED (S95B) series, as it's now called, costs more than many OLED TVs, putting it in line with LG's high-end G-series of (non-QD) OLED TVs. LG hasn't revealed pricing for its 2022 G2 TVs in the US, but in Europe, the 55- and 65-inchers have been announced at 2,500 euros (about $2,758) and 3,600 euros (about $3970), respectively. The LG G1 55-inch model debuted at $2,000, with the 65-inch coming in at $2,800. LG's flagship C-series, meanwhile, costs $1,250 for 55 inches.

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