And Now, a Word From Your Streaming Sponsor …
owl writes:
From the New York Times: https://www.nytimes.com/2022/04/19/business/media/netflix-amazon-disney-ads.html
The two titans of the video streaming wars - Netflix and Disney+ - have long resisted commercials, showing a reluctance to have premium series like "Stranger Things" or "The Mandalorian" run alongside commercials hawking dish soap, soda and medications.
"No advertising coming onto Netflix - period," Reed Hastings, one of Netflix's co-chief executives, said several years ago, a point of view he repeated for some time. "We don't believe that the consumer experience would be a particularly good one if we had advertising on Disney+," Christine McCarthy, Disney's chief financial officer, said in late 2020.
But now, the streamers are starting to come around on Madison Avenue.
After announcing financial results for a difficult quarter, in which Netflix lost subscribers for the first time in a decade, Mr. Hastings told investors on Tuesday that the company planned to look into a lower-priced tier supported by ads "over the next year or two."
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