BT and Warner Bros Discovery join forces to create pay-TV sport business
by Mark Sweney from World news | The Guardian on (#5Z50M)
Joint venture will bring together rights to sports including Premier League, Champions League and Olympics
BT has struck a deal with the US media company Warner Bros Discovery to create a joint venture pay-TV sport business, which will bring together rights to sports including the Premier League, the Champions League and the Olympics, worth as much as 633m to the telecoms operator.
In February, BT entered into exclusive talks with the US firm to merge BT Sport with the Discovery-owned Eurosport, which broadcasts a wide range of sports including tennis and cycling and holds the pan-European rights to the Olympics in the UK.
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