Your data's auctioned off up to 987 times a day, NGO reports
Irish Council on Civil Liberties said this is first time the scope of real-time bidding is being measured The average American has their personal information shared in an online ad bidding war 747 times a day. For the average EU citizen, that number is 376 times a day. In one year, 178 trillion instances of the same bidding war happen online in the US and EU....