M&C Saatchi accepts £310m takeover by Next Fifteen
by Mark Sweney from World news | The Guardian on (#5ZEQV)
Ad agency agrees deal after rejecting four offers by deputy chair Vin Murria's investment vehicle
Digital marketing group Next Fifteen has struck a 310m deal to buy M&C Saatchi, gazumping tech entrepreneur Vin Murria's attempt to buy the ad agency.
London-listed Next Fifteen, which has a 1.2bn market valuation, has tabled a cash and share offer for M&C Saatchi that it aims to seal through a scheme of arrangement.
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