Meta asks to be spared tighter rules in Australia, saying iPhone’s tracking blocker is hurting business
by Josh Taylor from World news | The Guardian on (#5ZMSP)
Company tells consumer watchdog it is set to lose $10bn this year in wake of Apple iOS feature hampering ability to collect user data
Meta says Apple's decision to allow users to stop apps tracking them on their phones has diminished Facebook's advertising market power, and therefore the social media giant should not face further regulation in Australia.
In mid-2021 Apple rolled out a new feature in iOS 14.5 called app tracking transparency" which asks for users' consent before an app can track their activity across websites and apps, and allows users to opt out of the tracking at any time.
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