The Uber files: the unicorn (part 1)
A leak of internal documents from inside Uber reveals evidence that the company broke laws, duped police, exploited violence against drivers and secretly lobbied prime ministers and presidents in an effort to break into markets long held by taxi companies
Back when Uber was starting up, barely more than a concept and attempting to break into new cities, it had a playbook. First it would attract drivers to switch to its service from the competition. Then it would encourage customers to try it out by subsidising fares. And then, when it had gained a foothold, it would heap pressure on local regulators to grant them approval to continue operating.
As Johana Bhuiyan tells Michael Safi, the Uber model was spectacularly successful. The company grew from its San Francisco beginnings to be a truly global company in a matter of years. But as it grew, it attracted controversy, and the scandals started to mount up.
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