‘Racism: It Stops with Me’ campaign funded by disaffected former Collingwood football club sponsor

Insurance firm redirected funding from club to Australian Human Rights Commission campaign after racism claims

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A new campaign to tackle racism launched by the Australian Human Rights Commission was partly paid for by a sponsor who redirected funding from the AFL's Collingwood football club after a report commissioned by the club found a culture of structural racism".

The AHRC said it hopes to tackle racism by appealing to those who have not experienced it.

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