Cancelled TV debate underlines who Sunak and Truss are now targeting

Analysis: Charm offensive moves away from slick videos and stirring soundtracks, and towards Tory MPs

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From Liz Truss's Thatcher-style pussy bow blouse, to Rishi Sunak's soft-voiced tribute to his immigrant grandmother, all the candidates in the Conservative leadership race have meticulously honed their public profiles.

Sunak's launch video - in which he began with: Let me tell you a story" - stressed his humble roots, as if in deliberate riposte to reports earlier this year about his immense wealth and his wife's tax affairs.