Google Play will allow alternate billing systems in Europe with reduced service fee

Following regulation in South Korea last year and a somewhat more voluntary User Choice Billing" in March, Google announced today that it would soon allow nongaming Android apps to offer users in Europe (European Economic Area) an alternative to Google Play's billing system.

This is in response to the Digital Markets Act, with Google saying it's committed to meeting these new requirements while ensuring that we can continue to keep people safe on our platforms and invest in Android and Play for the benefit of the entire ecosystem."

It's almost like regulation works. We'll have to wait and see if these changes are enough.