From celebrity wrangler to political staffer: how Mitch Catlin’s career change came unstuck

Analysis: Liberals were always sceptical of Matthew Guy's plan to use a marketing maestro to improve the party's chances in Victoria

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Eyebrows were raised among Victorian Liberals when returning opposition leader Matthew Guy announced last September that his new chief of staff would be marketing expert and celebrity wrangler Mitch Catlin.

Catlin, known for his Birdcage antics at Flemington and rehabilitating the image of Today show host Karl Stefanovic after his divorce, had little political experience, several Liberal MPs demurred.