US firm behind Tasmanian tiger ‘de-extinction’ plan uses influencers to promote research
by Donna Lu from Science | The Guardian on (#62WKX)
Promotional content for Colossal Biosciences has been posted on Instagram and TikTok using the hashtag #ColossalPartner
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The US firm behind the effort to resurrect the Tasmanian tiger has taken the unusual step of engaging social media influencers to promote its research.
The announcement last week that Australian and US scientists had launched a multimillion-dollar project to bring back the thylacine received wide coverage.
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