Article 62WKX US firm behind Tasmanian tiger ‘de-extinction’ plan uses influencers to promote research

US firm behind Tasmanian tiger ‘de-extinction’ plan uses influencers to promote research

by
Donna Lu
from on (#62WKX)

Promotional content for Colossal Biosciences has been posted on Instagram and TikTok using the hashtag #ColossalPartner

The US firm behind the effort to resurrect the Tasmanian tiger has taken the unusual step of engaging social media influencers to promote its research.

The announcement last week that Australian and US scientists had launched a multimillion-dollar project to bring back the thylacine received wide coverage.

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