Match.com ad showing woman carrying out subservient tasks banned for being sexist

TikTok campaign showed woman making sure football was on TV to make him realise I'm a keeper'

A Match.com ad campaign featuring a woman performing subservient tasks for her partner such as making sure that football is on TV, and ensuring there are a fresh towel and socks ready for after his shower has been banned for being sexist.

The dating site ran a campaign on the video-sharing platform TikTok showing clips from a day in the life of a couple. The campaign opened with a voiceover of a woman explaining the tasks she does that make him realise I'm a keeper".