Bensons for Beds buys Eve Sleep hours after administrators called in

Bensons hopes move will widen appeal to younger customers as Eve chief blames economic tsunami' for demise

Bensons for Beds has bought Eve Sleep hours after the online mattress specialist called in administrators, having succumbed to what its chief executive described as an economic tsunami".

Bensons, which has 166 stores and is owned by the private equity group Alteri Investors, said it had bought the website, brand and other related assets of Eve, including its creative content, in an attempt to widen its appeal to a younger customer.