Mutiny on the Bounty: new Celebrations boxes exile divisive sweet

Mars to trial No Bounty tubs this Christmas after 40% of consumers felt the fabled taste of paradise' tasted like hell

With its creamy coconut centre, a Bounty bar claims to taste of paradise, but it seems one person's heaven really is another's hell: Mars has decided to trial a No Bounty" tub of Celebrations this Christmas after its consumer research confirmed their status as the least popular sweet.

The experiment comes after nearly 40% of those polled told the company the Bounty should be permanently axed from the Celebrations line up, where it struggles to compete with the star power of all-time favourite" Maltesers.