Meta's Surveillance Biz Model Targeted in UK ‘Right to Object’ GDPR Lawsuit

Arthur T Knackerbracket writes:

https://techcrunch.com/2022/11/21/meta-surveillance-gdpr-right-to-object-lawsuit/

Meta's surveillance-based business model is facing an interesting legal challenge in the UK from an individual who's suing over its continued processing of her data for ad targeting - despite her objection.

The legal challenge - which is being brought by human rights campaigner, Tanya O'Carroll - is seeking a declaration that Meta is in breach of the regional General Data Protection Regulation (GDPR) by continuing to process her data and use it to profile her for ad targeting purposes.

She says the goal for the litigation is to use a claim over her individual rights to set a precedent to enforce the right of millions of Meta users by denying the adtech giant's ability to track and profile people who object to its surveillance.

[...] Her lawsuit is not about seeking damages for privacy abuse - as is the case with another major UK legal challenge. It's purely seeking to uphold (and thereby defend) individual rights.

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