BrewDog beer ad pulled over ‘one of your five a day’ claim

Advertising Standards Authority acknowledges humorous intent, but says consumers could be misled

An advert for beer company BrewDog has been banned over a tongue-in-cheek" claim that its fruit-flavoured beers constitute one of your five a day".

An advertising email, dated 20 July, featured the subject heading One of your five a day", and advertised beers with names that included Lost In Guava, Pineapple Punch, and Lost In Lychee & Lime.