Stars come out to back famous Italian deli facing closure in London’s Soho

I Camisa has been battered by the pandemic and rising costs and is threatened with doom after almost a century of trading

For decades, the I Camisa deli has been at the heart of the community in London's West End. Opened in 1929 by the Italian brothers Ennio and Isidoro Camisa, the Soho institution sells speciality produce including imported meats and cheeses, as well as handmade pasta and sauces, and hot sandwiches on freshly baked bread.

The food has won it an array of accolades, praise from critics and cameos on TV shows including The Great British Bake Off and actor Stanley Tucci's BBC travel show. But now, battered by the effects of the pandemic, I Camisa looks set to shut for good almost 100 years after it began trading.