Netflix to lose 700,000 UK customers in two years, analysts predict

Slow uptake of ad-supported offering has meant lower than expected viewing figures, made worse by UK cost of living crisis

Netflix is expected to suffer a second year of falling subscriber numbers in the UK in 2023 as the cost of living crisis takes its toll and the streaming giant's new cheaper, ad-supported service takes time to win over users.

The world's biggest streaming service is expected to have lost about 500,000 UK subscribers in 2022 and to lose a further 200,000 this year, as increasingly budget-conscious consumers cut back on spending.