Consumer watchdog calls on public to report social media influencers failing to disclose posts as ads
by Josh Taylor from on (#680SN)
Influencers who are in breach of the Australian Consumer Law can face penalties of up to $2.5m
Australia's consumer watchdog is embarking on a dob-in-an-influencer campaign targeting social media stars who fail to declare their posts as advertisements.
This week the Australian Competition and Consumer Commission (ACCC) put out a call on social media, asking the public to send in examples of influencers who appeared to be promoting a brand or product online without disclosing it was an ad.
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