Consumer watchdog calls on public to report social media influencers failing to disclose posts as ads

Influencers who are in breach of the Australian Consumer Law can face penalties of up to $2.5m

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Australia's consumer watchdog is embarking on a dob-in-an-influencer campaign targeting social media stars who fail to declare their posts as advertisements.

This week the Australian Competition and Consumer Commission (ACCC) put out a call on social media, asking the public to send in examples of influencers who appeared to be promoting a brand or product online without disclosing it was an ad.

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