Article 6884Q BuzzFeed to use AI to ‘enhance’ its content and quizzes – report

BuzzFeed to use AI to ‘enhance’ its content and quizzes – report

by
Kari Paul and agencies
from World news | The Guardian on (#6884Q)

Platform will also use technology from ChatGPT's artificial intelligence firm, Open AI, to inform' brainstorming

BuzzFeed is reportedly planning to use artificial intelligence to personalize and enhance its online quizzes and content, the company announced to employees this week.

Jonah Peretti, the chief executive, announced the efforts in an internal memo.

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