Doobie-us: Pot ads come to Twitter amid cannabis industry collapse
Enlarge / Then-future Technoking Elon Musk enjoying some cannabis on Joe Rogan's podcast. (credit: Joe Rogan)
Elon Musk's fondness for 420 jokes is well-documented on Twitter, where the CEO loves responding to tweets with comments like 420 haha." So it makes sense that Musk is well aware of opportunities for cannabis advertisers to reach Twitter users who like tweeting about marijuana as much as he does. It comes as no surprise, then, that Twitter announced yesterday that it would become the weed-friendliest social platform and start allowing some previously restricted cannabis ads to appear in Twitter feeds of users in states that have legalized weed.
As of today, in certain US states, we have taken measures to relax our cannabis ads policy to create more opportunities for responsible cannabis marketing-the largest step forward by any social media platform," Alexa Alianiello, Twitter's lead of ad sales and partnerships, wrote in a blog post.
This policy change sets Twitter apart from other advertising giants like Meta, which bans both CBD and THC ads, and Google, which allows some CBD ads but bans marijuana ads, including instructional content.