Ads Are Coming for the Bing AI Chatbot, as They Come for All Microsoft Products
Freeman writes:
Microsoft has spent a lot of time and energy over the last few months adding generative AI features to all its products, particularly its long-standing, long-struggling Bing search engine. And now the company is working on fusing this fast-moving, sometimes unsettling new technology with some old headaches: ads.
In a blog post earlier this week, Microsoft VP Yusuf Mehdi said the company was "exploring placing ads in the chat experience," one of several things the company is doing "to share the ad revenue with partners whose content contributed to the chat response." The company is also looking into ways to let Bing Chat show sources for its work, sort of like the ways Google, Bing, and other search engines display a source link below snippets of information they think might answer the question you asked.
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