Etihad Airways’ ‘sustainable aviation’ ads banned in UK
by Mark Sweney from World news | The Guardian on (#6APTY)
Advertising Standards Authority rules ads misled consumers about the environmental impact of flying
An ad campaign by Etihad Airways trumpeting its approach to sustainable aviation" has been banned by the UK advertising watchdog, which ruled it was misleading consumers over the environmental impact of flying.
The United Arab Emirates (UAE) national carrier, which has an extensive marketing strategy that includes sponsorship of Manchester City Premier League team including stadium naming rights, ran two Facebook adverts promoting its green credentials.
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