Article 6B4RF Italian tourism video mocked for using footage of Slovenia

Italian tourism video mocked for using footage of Slovenia

by
Reuters in Rome
from World news | The Guardian on (#6B4RF)

Art historian calls advertising campaign obscene' waste of money

Italy's tourism ministry has faced ridicule after an official video to attract tourists to Italy used footage of people in Slovenia drinking Slovenian wine.

The video, part of a 9m ($9.91m) campaign produced by the Armando Testa communications group, was widely mocked by critics and on social media even before it emerged that part of it had been shot abroad.

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